Impact of the Local Community App for Second-Hand Dealings on Civic Participation: Role of Neighborhood Belonging and Collective Efficacy

초록

This study examined he impact of using a local community-based app for second-hand dealings in an online marketplace (i.e., Danggeun Market) on civic participation, as well as the mediating effects of neighborhood belonging and collective efficacy in this relationship. The study analyzed original nationwide online survey data (N = 1,000) collected from South Korean citizens in November 2021. The analysis revealed that the use of a local community-based app was positively associated with civic participation. The results also showed positive indirect effects by which the use of the local community-based app was linked to civic participation through neighborhood belonging and collective efficacy. Based on these findings, this study concludes that the local community-based app for second-hand dealings can serve as a new local media platform for promoting civic participation. These findings have important implications for local media research and civic community development.

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