A Study on the Aesthetic Representation and Visual Implementation of the Artificial Intelligence Filter Bubble Phenomenon

초록

Recent advancements in AI-based personalization algorithms have served as a decisive catalyst for shifting the information consumption paradigm of modern society from one centered on communication to one centered on isolation. The "filter bubble" phenomenon, situated at the heart of this structural shift, acts as a mechanism that blurs the boundaries between the virtual and the real when combined with the technological opacity of platforms. The recursive loop structure of endlessly circulating information is not merely the result of cognitive bias but is identified as a strategic environment derived from the mutual interplay between the agency of algorithms and human confirmation bias. This study seeks to conceptualize these aspects of technological isolation and alienation through the aesthetic metaphor of the "bubble" and, through the realization of empirical media art works, to demonstrate the ontological crisis in which virtual illusions encroach upon actual reality from a media-aesthetic perspective. Furthermore, by critically illuminating the emptiness of data concealed within the fantasy of technological optimism, this study proposes the reflective function that art must uphold in an algorithm-centered society, as well as the possibility of alternative modes of perception.

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