문화원형에 관한 동향연구: 비즈니스이벤트학회지를 중심으로

초록

Purpose –This study aims to re-consider and address the role and function of cultural archetype in the transition period of tourism purpose from betterment to enrichment. To achieve the purpose of this study, research trends are sought. Design, data, and methodology –A list of 540 articles published in the Journal of Business Events and Conventions from 2005 to 2025 were collected from KCI; then ChatGPT and Gemini were used as supplementary tools for initial screening: matching the keyword(i.e. culture/contents/cultural contents/K-contents/tourism-contents/trandition) given by this study’s researcher to the keyword used by the researchers from the Journals. Following a comprehensive abstract review, a final set of 56 articles were used for empirical analysis. Result – Result showed and confirmed a steady increase attention to culture and contents, however, the usage of culture and contents within articles are mostly functional and industry-performance and strategy oriented. Conclusions – Despite the growing importance of the 'enrichment' stage in tourism, direct academic discourse on 'cultural archetypes' as a foundational essence remains insufficient.

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