Prioritizing service attributes to enhance social acceptance of urban air mobility for airport shuttle

초록

This study analyzed potential passengers' perceptions and preferences regarding service factors associated with the Urban Air Mobility (UAM) airport shuttle in anticipation of their commercialization. We categorized its service factors into two categories: i) airport access and ii) airport and airline services. Airport access attributes include in-vehicle travel time, out-of-vehicle travel time, fare, transfer convenience, security screening convenience, and carpooling, and airport and airline service attributes encompass premium lounge access, security screening fast track, luggage priority handling, mobility-as-a-service, and duty-free shop discounts. To evaluate passengers' preferences for UAM services, we collected a total of 1,643 responses and analyzed the data using the Best-Worst Scaling method. The analysis result shows that factors related to several airport access attributes, such as fare, in-vehicle and out-of-vehicle travel time, and transfer convenience, significantly affect people's acceptance, but airport and airline services (e.g., carpooling, premium lounge access, and duty-free shop discounts) are less important for people's decisions. This emphasizes the need to focus on attributes directly related to the quality of airport access trips, particularly in the early stages of UAM airport shuttle services. Stakeholders should prioritize reducing total travel time, offering economical fares, and improving transfer convenience. Additionally, they can enhance airport and airline services to ensure the successful introduction of UAM airport shuttles. The research findings provide fundamental data for the successful implementation and development of UAM airport shuttle services in the future by identifying crucial service attributes for potential UAM passengers.

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