외식산업의 키오스크 사용상황에서 귀인에 따른 감정반응이 기술수용에 미치는 영향

초록

Based on Weiner's attribution theory, this study investigated the effects of attribution of success and failure on emotional response and technology acceptance in the use of kiosks in the food service industry. Results. First, it was found that the locus affects both positive and negative emotions and has more influence on positive emotions than on negative emotions. Stability affects both positive and negative emotions, but negative emotions in contingent situations have a stronger effect. Controllability had no significant effect on positive/negative emotions. Second, positive emotions had a positive (+) effect on usefulness and ease of use, and negative emotions had a negative (-) effect on usefulness and ease of use. Third, positive emotions showed a mediating effect on locus, usefulness, and ease, while negative emotions were partially mediated by locus and usefulness, and completely mediated by ease. Stability showed a mediating effect on usefulness and ease of negative.

키워드